Customized for you group
Why Tailoring a Program for a Cohort
Tailoring will help start a virtuous cycle: faster and better planned responses to your customers' needs will increase your customers' satisfaction... higher scores on the social media and better comments will come as a consequence of higher customers' satisfaction... old customers will become more loyal while new customers discover your exclusive offer.
The 4 W's
Virtually everything can be projected on demand: the contents and the activities (WHAT), the dates matching with holidays and low season (WHEN), the location and some special classrooms (WHERE), the instructors and the presence of VIP lecturers and/or industry experts (WHO).
While marketing a group program designed for cohort of your customers, you will experiment how little or no competition is coming from the Internet and other agencies. Ever wondered how many bad experiences your customers can do when they book a group program by themselves? Ever noticed how magically prices decrease once you get group rates?